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更新于 11月6日

Marketing Lead_ E.N.D

6-8萬
  • 上海嘉定區(qū)
  • 10年以上
  • 本科
  • 全職
  • 招1人

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  • 實力大公司

職位描述

藥企
POSITION SUMMARY:
Accountable for Migraine E.N.D. field and developing marketing/business strategies/platforms such as brand management, product development, marketing communications; Use customer insights to prioritize/direct content creation to achieve financial targets. Position requires outstanding communications and leadership skills with proven success in traditional and innovative campaigns across the broad spectrum of marketing channels. Demonstrated ability to develop people and build marketing capabilities.
Responsibilities:
Portfolio Management
● Develop the Marketing E.N.D portfolio strategies to optimize the business, including E.N.D. strategic brand plan patient type, evidence generation, promotion stories.
● Lead brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target
● Cross-functional TA leadership : Collaborate with Medical and KOLs for E.N.D guideline/consensus
● Leverage chief neurologists for HP listing and pharmacist education platform
Organization Effectiveness and People Development
● Develop effective team structure to support the growth of business
● Establish competency requirement for every marketing position and performance standard for the major market programs
● Develop subordinates through coaching and training programs
Resource Management
● Lead team in the portfolio budget planning and control
Input to allocate and manage in the portfolio budget sales target and P&L
POSITION RESPONSIBILITIES:
Accountable
1. Lead portfolio or big strategic brand strategies and plan
2. Review and actively contribute to brands plan and A&P allocation
3. Lead the review of product life cycle management strategy with cross function team.
4. Review the key Campaigns Development and execution, select best fitting modules for the portfolio and brand needs
5. For the big strategic brand marketing manager
6. Promo Meetings: Manage compliance review of materials
7. Develop promotional meetings strategy Validate brand-specific messages, design training (w/medical, regulatory)
8. Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical
Shared Accountability
1. Develop the OP plan and influence sales targets and brand A&P allocations
2. Long-range forecasting Revenue adjustments, as needed
3. Develop effective org. structure
4. Develop MKT team competency
Qualifications:
1. Bachelor's degree in medical or medicine, master's degree and MBA preferred 2. Proficient oral and written English
3. 15 years marketing experience with above18 months SBM experience
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research

工作地點

上海嘉定區(qū)中信泰富

職位發(fā)布者

王先生/區(qū)域招聘及入職交付

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輝瑞公司(Pfizer Inc.)創(chuàng)建于1849年,總部位于美國紐約,是一家以科學(xué)為基礎(chǔ)的、創(chuàng)新的、以患者為先的生物制藥公司。輝瑞的使命是“為患者帶來改變其生活的突破創(chuàng)新”。在輝瑞,我們通過科學(xué)和全球資源為人們提供治療方案,以延長其生命,顯著改善其生活。在醫(yī)療衛(wèi)生產(chǎn)品的探索、研發(fā)和生產(chǎn)過程中,輝瑞始終致力于奉行嚴格的質(zhì)量、安全和價值標(biāo)準(zhǔn)。我們在全球的產(chǎn)品組合包括創(chuàng)新藥品和疫苗。每天,輝瑞在發(fā)達和新興市場的員工都在推進人類健康,推動疾病的預(yù)防、治療和治愈,以應(yīng)對挑戰(zhàn)我們這個時代的頑疾。輝瑞還與醫(yī)療衛(wèi)生服務(wù)方、政府和社區(qū)合作,支持并促進世界各地的人們能夠獲得更為可靠和可承付的醫(yī)療衛(wèi)生服務(wù)。這與輝瑞作為一家全球卓越的創(chuàng)新生物制藥公司的責(zé)任是一致的。170余年來,輝瑞一直致力于為所有依賴我們的人帶來改變。輝瑞于1989年進入中國市場。扎根中國30余年,輝瑞已成為在華主要的外資制藥公司之一。2021年是輝瑞新征程的開始。迄今已有170余年歷史的輝瑞正在邁入全新時代,成為一家以科學(xué)為基礎(chǔ)的、創(chuàng)新的、以患者為先的生物制藥公司。目前輝瑞在中國業(yè)務(wù)覆蓋全國300余個城市,累計投資超過15億美元,并設(shè)立了1家先進的生產(chǎn)設(shè)施,2個研發(fā)中心(分別位于上海張江高科技園區(qū)和武漢光谷),在華有近7,000名員工分布于業(yè)務(wù)、研發(fā)和生產(chǎn)等領(lǐng)域。輝瑞在華上市了五大領(lǐng)域的高品質(zhì)創(chuàng)新產(chǎn)品,包括腫瘤、疫苗、抗感染、炎癥與免疫、罕見病等多個領(lǐng)域的處方藥和疫苗,強大完善的產(chǎn)品線旨在滿足生命各階段的健康需求。
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