職位描述
我們正在尋找一位在教育領(lǐng)域擁有豐富市場營銷經(jīng)驗(yàn)的專業(yè)人士,特別是在學(xué)生招生和推廣方面,并對創(chuàng)意產(chǎn)業(yè)有深刻理解和濃厚興趣的市場營銷經(jīng)理。我們期望您能與充滿活力的團(tuán)隊(duì)協(xié)作,推廣和銷售我們的短期課程,在藝術(shù)教育市場中為我們的項(xiàng)目創(chuàng)造競爭優(yōu)勢。您將負(fù)責(zé)公司的品牌形象,并通過市場分析、競爭對手評估和行業(yè)趨勢監(jiān)測制定增強(qiáng)短期課程產(chǎn)品認(rèn)知的市場推廣策略。
We are seeking an individual with a strong network, outgoing personality, excellent organizational skills, and a flair for entrepreneurship, sales, and marketing. You should be able to collaborate effectively with a lively team to promote and sell our short courses, creating competitive advantages for our Art Centre in the art education market industry.
The ideal candidate will have substantial experience in the education sector, particularly in student recruitment and marketing, and a keen understanding and interest in the creative industry. You will be responsible for representing the company's brand and devising strategies to enhance product awareness through market analysis, competitor evaluation, and industry trend monitoring.
工作職責(zé):
1.制定全年銷售計(jì)劃和目標(biāo),實(shí)現(xiàn)月度和年度銷售目標(biāo)。
2.制定年度支出預(yù)算,分析和管理支出成本。
3.深入了解消費(fèi)者需求,識別市場趨勢,并制定完成項(xiàng)目銷售目標(biāo)的市場推廣計(jì)劃和策略。
4.與我們的團(tuán)隊(duì)和設(shè)計(jì)師密切合作,保持品牌和項(xiàng)目的創(chuàng)意視覺形象。創(chuàng)作引人注目的廣告、社交媒體內(nèi)容和推廣資料。
5.收集、分析和總結(jié)市場數(shù)據(jù)和趨勢,完成月度和年度市場報(bào)告。
6.拓展和維護(hù)渠道,了解項(xiàng)目市場需求,發(fā)現(xiàn)新的營銷機(jī)會,與客戶和渠道建立關(guān)系,完成提案并達(dá)成銷售目標(biāo)。
7.熟悉當(dāng)下藝術(shù)教育行業(yè)趨勢,評估已有推廣活動和廣告的有效性,確保投資回報(bào)率為正。
Responsibilities:
1. Develop annual sales plans and goals to achieve monthly and yearly sales targets.
2. Develop annual expenditure budgets, analyze and manage expenditure costs.
3. Understand consumer needs, identify market trends, and develop marketing and promotional plans and strategies to achieve project sales goals.
4. Work closely with our team and designers to maintain the creative visual image of the brand and projects. Create eye-catching advertisements, social media content, and promotional materials.
5. Collect, analyze, and summarize market data and trends, and complete monthly and annual market reports.
6. Expand and maintain marketing connections, understand project market demands, discover new marketing opportunities, establish relationships with clients and connections, complete proposals, and achieve sales targets.
7. Familiar with current trends in the art education industry, evaluate the effectiveness of existing promotional activities and advertisements, and ensure a positive return on investment.
任職要求:
1.在市場營銷、工商管理或相關(guān)領(lǐng)域取得學(xué)士學(xué)位
2.具有3-5年藝術(shù)教育領(lǐng)域市場營銷或銷售經(jīng)驗(yàn)。
3.具有較強(qiáng)的分析、組織和創(chuàng)造性思維能力,包括數(shù)據(jù)分析和市場報(bào)告和提案撰寫能力。
4.積極主動,并對推廣藝術(shù)中心的發(fā)展和外部活動具有濃厚的興趣。
5.出色的英語書面和口頭溝通能力。
6.必須具備在中國工作的合法資格。
Requirements:
1. Bachelor's degree in marketing, business administration, or related fields.
2. 3-5 years of marketing or sales experience in the art education sector.
3. Strong analytical, organizational, and creative thinking skills, including data analysis and the ability to write market reports and proposals.
4. Proactive, self-motivated, and genuinely interested in supporting and advancing BACA Art Centre's development and external affairs activities.
5. Excellent written and verbal communication skills in English.
6. Must have legal qualifications to work in China.